Consumer rebellion!

I think rebellion is a natural instinct, for some, it’s a thing that you grow out of as you leave the angst of teens behind and head into the big wide world of becoming a success.   Remember those delicious days of dissent? We fought our parents, against the ideals of the popular kids at […]

The Eternal boredom of the busy mind

You know, that child that cries with boredom, that brings it as an excuse mantra for every inexcusable naughty, mean and dumbass thing they do? To them boredom may require a visit to the Doctors, or at the very least a 10 minute gripe to anyone in earshot, because they simply cannot survive this dreadful […]

The Lena fashion library: tales from Amsterdam

So, I’m not an innovative genius, The Eve Collective was not an inspirational lightning bolt from the deep dark abyss that is the creative muse; I totally stole the idea!   So I’ve spent quite some time focusing my practice on, reading around, engaging with other creatives about, watching relevant pod casts and ted talks […]

The Eve Collective, week 1.

We went live. We freaked out about not having enough stock, and mad dashed more vintage and Eve Copper clothes to stock the virtual shelves. We embarked on a 24-hour period of confusion during which we reiterated to several savvy potential customers that I was actually sending them free clothes to borrow, and not trying […]

Get Stocked!

When I first discussed this experiment with my long suffering lecturers the idea was small, manageable even. Maybe an event at my house, find a few friends with not so well known plus ones to give me ‘kind of’ objective feedback, maybe some classy canapes (was thinking cheese and pineapple sticks and mini-sausage rolls, let […]

The Eve Collective

To say that I have been running about in a state of brain melting confused panic since last we spoke would be an understatement. While you are all going about your regular business, I have been trying to change the world, one insurmountable task at a time.   It’s gone like this:   All fired […]

Fashion tales and epic fails. Styling it out!

Having thoroughly enjoyed my eureka moment, and believing for 7.3 seconds that I have discovered the best thing since cat’s eyes (which, btw kicks the ass of sliced bread in the all-time death match of great inventions), shit got real!   I’ve got to turn my concept into an actual collection. My Protest project was […]

Innovative fashion – the pain and the process

Ever wondered how this creative thing works? Here’s an insight to the Convert Collection from start to grand finale! Concept: Modular Clothing What I do: Few rubbish sketches on scraps of paper, which I carry around in random pockets, car doors and handbags, occasionally one finds an alternative use when retrieved as a snot receptacle when […]

The theory of good

I interrupt our forecast programming, and scheduled ramblings about my convertible collection to invite you on an adventure with me.   So a little while ago I was watching ‘The Good Place’, which is a marginally entertaining Netflix series starring Kristen Bell. Trying really hard here not to give away important plot points, but, there’s […]

The Modular Hoody – Designs with sustainability in mind

Hi there. Remember me? It has been a while….I won’t bother with lame-ass excuses, I’ve been rubbish. But hey, I’m here now, better late than never and all that.   So I have been working really hard to get super good grades at University, mustering a disappointing, but deserved 2.1. My latest project is the […]