You know, that child that cries with boredom, that brings it as an excuse mantra for every inexcusable naughty, mean and dumbass thing they do? To them boredom may require a visit to the Doctors, or at the very least a 10 minute gripe to anyone in earshot, because they simply cannot survive this dreadful affliction without help (if you’re lucky at the 10 minute point they get bored of that and start talking to you about butterflies). Yeah, that’s pretty much me!
I have an insatiable appetite for fashion, art and travel because they all quench that itchiness in me that longs for novelty. As an aside, if my kids didn’t constantly grow/change/tell new jokes I think I would have tired of them a long time ago.
There is one somewhat stable aspect of self which has been somehow embedded in my DNA before I could even walk, that’s my need for justice. Don’t even ask me why? I’ve no clever or entertaining anecdote from my youth to immortalise in prose (which may be why I dabble at this writing lark, and don’t do it for a living). My parents were political, not especially so, but opposing in their team choices, and not especially ethically minded. From my teens I loved to start a dinner table discussion to test my theories on social justice. I was a darling offspring, obviously.
Trying to reconcile these aspects of my disposition is a challenge at the best of times. I kind of windmill between super serious, practical and super depressed about the state of the world, to jumping with joy in a flurry of vintage sequins into Airline seat destined to anywhere but here, lapping up every crazy mad new moment of life like I’ve never been outside of a cardboard box. I am a darling wife also.
I went back to Uni, wanting to be a fashion designer (it literally was the only career aspiration that I didn’t get bored of) and it sounded like lots of fun. My sense of justice soon freaked, got stressed out, concerned and needy. Thanks to an early project I found sustainable fashion, something I had encountered on the fringe of my economic and political explorations as an antidote to child raising as a full time occupation, and I was hooked.
Since then, I have really focused my practice on finding my own sustainable solutions to fashion consumption and design and fashion practice.
So I blogged, wrote about sustainable style, embarked on a mission to educate about how best to positive impact as a fashion addict, made clothes using recycled tents & fabrics, made adjustable clothes and multi-way clothes, read about all kinds of ethical practices & sustainable design concepts, investigated business ideas, design concepts and most recently came to the Fashion Library idea.
The thing with sustainable fashion, is it’s still a micro movement, even though it’s been around for long enough. Mainstream media doesn’t afford it as much attention as it should, and the start was super super beige and hempy, so it lost the attention of every fashion periodical, and mainstream designer on the globe. Not to mention that every corporation that runs a clothing label from the fast fashion of the high street to the designer high end is systemically diametrically opposed to making their fashion practices sustainable or ethical, as it eats way into their profit margins and efficient money making strategies. There is never enough profit, no matter what the expense.
I tried educating people, and it’s often a waste of time, the information is there, people know that their clothes are made on the backs of impoverished workers, they watched the Rana plaza fall, they know that it makes no sense that a cauliflower grown at the farm down the road (if you’re lucky) costs you £1, and a T-shirt from Primark made in Bangladesh costs £2, so something is massively broken. I’m preaching to the converted, and I’m sick of being stuck in my own echo chamber, I want to extend the impact of the sustainable fashion movement beyond our own niche community. Just so you know, the fashion industry is still fucking broken!
I want to impact on the people that don’t care, or don’t let it keep them up at night, those that may choose to dis-inform themselves, and that’s totally cool (I wish I could turn off the voices in my head that scream at me if I so look at a jumpsuit in Zara)! I’m hoping that the novelty of the Eve Collective doesn’t just speak to those that want a better planet urgently, but also to the hopelessly addicted fashion consumers, guzzling their trend hit with a frequency that makes my head spin.
Yeah I want to make beautiful clothes that everyone wants to adventure in. But why just be one thing?
I also hope I can design strategies for innovative sustainable shopping, nurture new economic ideas which will stimulate the creative talent and productivity of our future fashion designers and sustainable fashion start-ups.
My future in fashion is to collaborate with UK small businesses, promoting growth in the UK real economy, in stimulating demand for local high quality fashion made price competitive with high street brands by injecting luxury into shared fashion as a viable alternative to our current easy buy consumption practice. I want to invest in design teams which can re-use and repurpose old stock. I want to involve our customers in the design process, inspiring the content of the platform through their own use and needs. I want shopaholics to accidentally save the planet by joining The Eve collective.
Dream Big…. And all that!